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Muhamad Fazil Ahmad was born on 3rd August 1979 in Temerloh, Pahang. He did his Matriculation at IIUM Matriculation Centre in Lembah Pantai in 1998/99 session and IIUM Matriculation Centre in Petaling Jaya in 1999/2000 session, before joining the International Islamic University Malaysia (IIUM Gombak) Kuala Lumpur where he obtained his Bachelor in Comparative Religion and Communication with Honours in 2004 and in 2006 he obtained his Master in Communication (M. A. HSc.) – Specialization in Organizational Communication from the same University.

 

Upon graduating from IIUM, he was employed as a Lecturer at IIUM Higher Education Sdn. Bhd. (Sept 2006 - June 2010) under subsidiary of International Islamic University Malaysia until 2010.  During the tenure in IIUM Higher Education, he had been appointed as Deputy Dean, Centre for Languages (2007 - 2008), Manager Graduate Affairs Department (June 2008 - Sept 2008), Manager, Student Activities and Alumni Department (June 2008 - June 2010), Programme coordinator - Communication Courses - Yayasan Universitas Islam Jakarta, Indonesia (2007 - 2008) and Head Trainer for Leadership and Management Subject, IIUM (January 2004 - May 2012).  In 2010 he joined Technology Park College (TPMC) at Bukit Jalil Kuala Lumpur as a Corporate Communication Lecturer from August 2010 until December 2012.

 

For social involvement, he was involved in a motivation talk to Jemaah Haji Malaysia at Masjid Wilayah Persekutuan Kuala Lumpur Jalan Duta and Masjid Al-Hasanah Bandar Baru Bangi.  He also actives in Islamic Da’wah with Islamic genre Nasyeed group ‘AllOne’, in 2009 his group of nasyeed was nominated in Anugerah Industri Muzik (AIM ke-16) as the Best Group/Duo Song in an Album (The group has produced 3 albums since the year of 2000; ‘Riwayat Agung’ in 2007, ‘Arah’ in 2008 and ‘Album Kompilasi All One and Ustaz Amal’ in 2010).  In July 2012, he hosted a Singaporean TV show entitle “Chef Halal”, the nature of the programme is to define which Halalan Tayiban and Haram food in Islam.  While for the student enhancement program; he has appointed as the advisor of the IIC Debate Club (IICDC), IIC Alumni Association (IICAA) and the Director of the 4th and 5th IIC Convocation Ceremony at Culture Activity Centre IIUM (2008 - 2010).  All of these involvements had trained him in decision-making in various capacities and to contribute the jihad fi sabilillah.  To develop his research contribution to the Ummah, in 2009 he continued his PhD studies in Communication, specializing in Human Communication (Branding) at UPM.  He is now as the Director of Arts and Heritage at Universiti Sultan Zainal Abidin, (UniSZA) Kuala Terengganu, Terengganu MALAYSIA.

 

WORK EXPERIENCES

§ Project Leader, ProPatine Project, (2016 – 2020)

§ Project Leader, HalaScan Project (2014 – 2015)

§ Project Leader, TutoReal Project (2016 – 2017)

§ Project Leader, FlexiMode Learning Approach (2016 – 2017)

§ Project Leader, PhilantroKits (2016 -2016)

§ Advisor, FSSG Philanthropic Project (2016)

§ UniSZA Consultancy Team (2016 - 2017)

§ Deputy Dean Academic, Faculty of Applied Social Sciences, UniSZA (2015 - Present)

§ Senior Lecturer, Faculty of Applied Social Sciences, UniSZA (2014 - Present)

§ Freelance, Research Assistance at Universiti Putra Malaysia, UPM, Serdang, Malaysia (2010 – 2012)

§ Manager, Student Activities and Alumni Department, International Islamic College (2008 – 2010)

§ Manager Graduate Affairs Department, International Islamic College (June 2008 – Sept 2008)

§ Lecturer, International Islamic College (2006 – 2010)

§ Lecturer, Technology Park Malaysia College (2010 – 2012)

§ Deputy Dean, Centre for Languages,  International Islamic College (2007 – 2008)

§ Coordinator of Communication Courses, Yayasan Universitas Islam Jakarta, Indonesia (2007 – 2008)

§ Trainer of National Service 2004 (April – May 2004) – Yayasan Salam Malaysia

§ Head Trainer and Trainer for Leadership and Management Subject, IIUM (January 2004 – May 2012)

§ FRGS Project Committee Member B- F1 " Branding Index " (2010 – 2011)

§ Advisor, Debate Club and Communications International Islamic College Malaysia (2008 – 2010)

§ Advisor, IIC Alumni Association (2010)

§ Ceremonial Convocation Director, IIC (2008 – 2010)

§ Motivational speakers in Eastana Events & Consultancy (2009)

§ Session speakers Pilgrim Health, KL Federal Territory Mosque, Malaysia (2012)

§ Session speakers Pilgrim Health, Masjid Al- Hasanah Bandar Baru Bangi, Malaysia (2012)

§ Speakers "Empower Program", East Coast Economic Region, Malaysia (ECER) (2013 - 2015)

§ TV Show Host "Halal Chef" Singapore (2012)

§ Spokesman SayHeart Singapore, Health Products, Singapore (2011)

§ Products spokesman Koperasi Sek-sek Tahfiz Selangor Bhd. (KOFAZ) - All One (2009/2010)

§ Candidates for the 16th Music Industry Award (AIM 16), Malaysia - All One (2009)

§ Candidates for the 1st Award Nasyeed.Com, Malaysia - All One (2012)

§ Candidates for Anugerah Nasyid Minggu Ini (ANMI) 2012

§ Editorial Board for Buletin UniSZA (2015 – 2016)

 

JOURNALS PUBLICATION

 

Ahmad, M. F., Abdullah, Z. B., Tamam, E. B., & Bolong, J. B. (2013). Determinant attributes of city brand personality that influence strategic communication. Canadian Social Science, 9(2), 40-47. 

Ahmad, M. F. (2015). Antecedents of halal brand personality. Journal of Islamic Marketing, 6(2), 209-223.

Ahmad, M. F., Samsi, S. Z. M., & Hui, L. T. (2017). Halascan: Halal Brand Personality Screening Process Using Camera Phone Barcode Scanning. International Journal of Academic Research in Business and Social Sciences, 7(10), 291-302.

Ahmad, M. F. (2016). Strategic Communication Management On External Communication Channels: An Enhanced Model. Man In India, 96(12), 5253-5283.

Ahmad, M. F., Ghani, N. A., A. P. Som, (2017). CSR Implementation In Islamic Philanthropy: A Preliminary Review of Halal Branding Concept in Malaysian Takaful Industry. Man In India, 97(22), 281-293.

Ahmad, M. F., A. Azmi, S. Razak. (2018). Branding Image of Zero Food Waste Management Actions for Corporate Reputation Development. International Journal of Engineering and Technology (IJET), 7(4.34) 48-55.

Ahmad, M. F. (2018). Branding Image of Zero Food Waste Management Actions for Corporate Reputation Development. International Journal of Engineering and Technology (IJET), 7(4.34) 48-55.

Ahmad, M. F. (2018). The Impact of Big Data Processing Framework for Artificial Intelligence within Corporate Marketing Communication. International Journal of Engineering and Technology (IJET), 7(4.34) 273-277.

Ahmad, M. F., Samsi, S. Z. M., Rasit, R. M., Yunus, N., & Rahim, N. R. A. (2016). Corporate Social Responsibility for Takaful Industry’s Branding Image. Jurnal Pengurusan (UKM Journal of Management), 46. 

Ghani, N. A., Norris, I. N. H., Abdullah, B., Ahmad, M. F., Zulkifli, N. I., & Hasan, M. R. (2017). Divorce Trends among the Malay Community in Perlis, Malaysia over a Ten Year Period (2006-2015). International Journal of Academic Research in Business and Social Sciences, 7(4), 269-283.

Som, A. P. M., Masutani, S., & Ahmad, M. F. (2016). The Growth of Muslim Friendly and Halal Tourism in Inbound and Outbound Travel Market, The Macrotheme Review, 5(5), 10-17.

Habes, M., Alghizzawi, M., Salloum, S. A., & Ahmad, M. F. (2018). The Use of Mobile Technology in the Marketing of Therapeutic Tourist Sites: A Critical Analysis. International Journal of Information Technology and Language Studies, 2(2).

Mahmoud Alghizzawi, Mazuri Abd. Ghani, Ahmad Puad Mat Som, Ahmad, M. F., Aziz Amin, Norsuhaily Abu Bakar, Said A. Salloum, Mohammed Habes. (2018). The Impact of Smartphone Adoption on Marketing Therapeutic Tourist Sites in Jordan. International Journal of Engineering and Technology (IJET), 7(4.34) 91-96.